Two key players in Apple change, Kuk took office for a long time and officially surpassed Jabers in August

Tech     9:32am, 6 August 2025

According to foreign media reports, as of August 1, 2025, Tim Cook has been the CEO of Apple Company for 5,091 days, officially exceeding Steve Jobs' 5,090 days, becoming the longest-term executive in Apple's history. Moreover, without the successor emerging, Tim Cook will continue to take up his post.

reported that although Steve Jobs was one of the founders of Apple's joint venture, he did not become the executive officer of the company from 1976 to 1985. It was not until Steve Jobs left Apple and returned to work as the executive director of the company. He served as the Apple expedition for a period of time on September 16, 1997 until the end of January 5, 2000, with a total term of 841 days. It was later changed from January 5, 2000 to its official executive position until its resignation on August 24, 2011, with a term of 4,249 days. The two terms of offices were jointly established, and Steve Jobs served as the Apple executive for a total of 5,090 days.

Counter-view Tim Cook, since he took over as executive since Steve Jobs's resignation on August 24, 2011, he has been in charge of Apple for 5,091 days, and his term has officially surpassed Steve Jobs.

Reviewed by the two executives, Steve Jobs promoted the release of magazine hardware such as iMac, iPod, MacBook Air, MacBook Pro, Apple TV, iPhone and iPad in the company. Tim Cook has launched new products such as Apple Watch, AirPods, HomePods, self-developed chips Apple Silicon, AirTag and hybrid reality equipment Vision Pro.

On the software level, Steve Jobs has launched key software such as iTunes, Mac OS X, Safari, iOS, App Store, FaceTime and iCloud. As for, Tim Cook has promoted the development of Swift programming language, Apple Pay payment system, Apple Intelligence (Apple Artificial Intelligence), and vigorously developed service business, launching subscription services such as Apple Music, Apple TV+, Apple Arcade, Apple News+ and Apple Fitness+.

In terms of corporate strategy, Steve Jobs completed Apple's revival and led Apple to become the most valuable technology company in the United States. Tim Cook, led Apple to break through $3 trillion in 2022, becoming the world's most valuable listed company, and has completed important acquisitions including Beats and Shazam. As of now, there is no clear successor in Apple yet, and Tim Cook has no plans to retire in the short term. Therefore, Tim Cook will still have a period of time to serve as a executive executive.